Because cross-promotion is inevitable when it comes to Hollywood and new things and fashion and celebrities and all that glitter…why was I surprised when I learned the new Shrek movie has found it’s way to nail polish? What? That’s right. O.P.I. has debuted a new collection especially for the summer movie “Shrek Forever After”. With a bold blue called “Ogre-The-Top-Blue” and a slimy, snotty shade of “Who the Shrek Are You?” it’s definitely, mmmm unusual. O.P.I is the brand so well-known for the creative names they give all shades of their popular polish. (It may be pricier than some, but it’s long-lasting and strong) Though so many trends and fads stick around for a while in the spotlight, I bet these don’t fly off the shelves, much less stay around as classics. They’ll be just popular enough to catch the attention of teens and make enough money to make it worth it for O.P.I We’re used to movie toys in our Happy Meals (what? They DO still put toys in them, right?) and of course commercials during favorite TV shows…but nail polish? And guess what? They did this with Tim Burton’s “Alice in Wonderland” this spring! “Off With Her Red” anybody?! I guess it can’t hurt…no pun intended.
Now, question: What shade of polish would you create and what would you name it? With their best-selling “I’m Not Really A Waitress” and “Cajun Shrimp” I’m guessing the guys and gals over at O.P.I. could surely use a little creative juice to refuel every now and then. Because, you know, that new movie’s coming out this fall and they’re going to need catchy names…



